Stop staging homes for photos. Start staging them for buyers.
Agents can reduce friction by making online marketing align with room size, light and walkability
The suggestion to stop staging homes for photos and start staging them for buyers is a practical one, especially in the paint industry. For too long, home staging has been focused on creating visually appealing photos for online listings, rather than creating a welcoming space for potential buyers. This approach can lead to disappointment and mistrust when buyers visit the property in person and find that it doesn't live up to the online photos.
By staging homes with buyers in mind, agents can create a more authentic and immersive experience that showcases the property's best features. This approach can also help to highlight the importance of paint in home staging. A fresh coat of paint can make a room feel larger, brighter, and more inviting. By choosing paint colors that complement the natural light and architectural features of the property, agents can create a space that feels truly special.
As the real estate market continues to evolve, it's likely that buyers will be looking for more authentic and immersive online experiences. Agents who prioritize staging homes for buyers, rather than just for photos, will be well-positioned to meet this demand. To watch next: how the paint industry responds to this shift, and whether we'll see a rise in demand for paint colors and finishes that are specifically designed to showcase a property's best features.
Originally reported by housingwire.com. PaintNews adds analysis for real estate & property readers.