Realtors use AI more often, NAR 2026 tech report finds

The National Association of Realtors' 2026 tech report highlights a significant shift towards the adoption of Artificial Intelligence (AI) in the real estate industry. The finding that 75% of AI users are utilizing it to write listing descriptions is particularly noteworthy. This trend suggests that realtors are looking for ways to streamline their workflow and improve efficiency. By leveraging AI for tasks such as listing descriptions, realtors can focus on higher-value activities like client relationships and sales.

The real estate industry has traditionally been slow to adopt new technologies, but the increasing use of AI indicates a growing recognition of its potential benefits. As the industry continues to evolve, we can expect to see more innovative applications of AI, such as personalized property recommendations and predictive analytics. For professionals in the paint and coatings industry, this trend is relevant because it may influence the types of properties being listed and sold. As realtors become more efficient, they may be more likely to advise clients on renovation and decoration projects, including painting.

As the industry continues to adopt AI, it's essential to watch how it impacts the way properties are marketed and sold. The fact that only 12% of respondents say they do not use AI and do not plan to suggests that AI will become an increasingly important tool for realtors. For paint professionals, it's worth monitoring how AI-driven changes in the real estate industry may influence demand for painting services and products. Will AI-driven property listings lead to more renovation projects, and if so, what types of paint and coatings will be in demand?

Originally reported by housingwire.com. PaintNews adds analysis for real estate & property readers.