How to crush it on social media in 2026 (without posting your face)
You don't need to dance on camera or chase trends, Marketing Director Kate Hulbert writes. You just need to consistently share information people are actually searching for.
For PaintNews readers, establishing a strong social media presence can be a game-changer. With the rise of online platforms, homeowners and businesses alike are turning to social media for inspiration and guidance on painting and decorating projects. By sharing valuable and relevant content, paint businesses can attract potential customers, build trust, and ultimately drive sales.
Kate Hulbert's approach to social media marketing is particularly relevant for paint businesses, as it focuses on sharing information that people are actively searching for. This could include tips on choosing the right paint colors, advice on preparing surfaces for painting, or tutorials on achieving specific effects with different painting techniques. By consistently sharing this type of content, paint businesses can position themselves as trusted authorities in their field.
As we look ahead to 2026, it's clear that social media will continue to play a critical role in the paint industry. To stay ahead of the curve, paint businesses should watch for emerging trends and technologies that can help them reach their target audience more effectively. Specifically, keep an eye on how video content continues to evolve, and consider experimenting with new formats like Reels and Stories to showcase products and expertise.
Originally reported by inman.com. PaintNews adds analysis for real estate & property readers.