Epique Realty CEO Josh Miller offers 3-point fix for agent tech adoption
Miller argued the solution lies not in building more technology but in aligning offerings with what agents already want.
The real estate industry is no stranger to technology, with countless platforms and tools emerging to streamline processes and enhance agent productivity. However, despite the abundance of solutions, many agents remain hesitant to adopt new technologies. Epique Realty CEO Josh Miller's 3-point fix for agent tech adoption offers a refreshing perspective, shifting the focus from developing more technology to aligning existing offerings with agent needs.
Miller's approach highlights a crucial aspect of the industry: understanding the pain points and preferences of agents is essential for successful tech adoption. By doing so, tech providers can tailor their solutions to address specific concerns, increasing the likelihood of agent buy-in. This is particularly relevant for PaintNews readers, as property professionals and agents in the paint and coatings sector may face similar challenges in leveraging technology to optimize their operations.
As the industry continues to evolve, it's essential to watch how Epique Realty and other players respond to Miller's suggestions. Will we see a surge in agent-centric tech development, or will providers focus on repositioning existing solutions to better meet agent needs? The outcome will likely have a significant impact on the industry's overall tech adoption rates and, ultimately, the success of agents and businesses in the paint and coatings sector.
Originally reported by housingwire.com. PaintNews adds analysis for real estate & property readers.