Paint News Today — September 10, 2026
Parents follow their kids to the South in ‘baby chaser’ boom and more — today's paint signal.
The real estate landscape is evolving in various ways, as seen in the growth of certain markets and the advancements in technology and business strategies. One trend showing no signs of slowing down is the migration of families to new areas, with parents following their children to the South in what's being called the 'baby chaser' boom. This shift in demographics is likely to impact local real estate markets, presenting opportunities and challenges for agents and brokerages.
In terms of business strategy and growth, several developments are worth noting. REMAX is expanding its presence with the addition of a new affiliate in Missoula, REMAX Confluence, highlighting the company's continued efforts to scale and adapt to changing market conditions. As the industry continues to evolve, brokerages and agents will need to assess their own business models and determine whether they have what it takes to scale profitably. Technology is also playing a key role, with Bright MLS planning to launch an AI Academy by the end of 2026, aimed at helping professionals stay ahead of the curve. Meanwhile, REMAX is undergoing a leadership transition, with a new leadership team taking shape, which will likely influence the company's future direction and strategy.
Today's signal:
• Parents follow their kids to the South in ‘baby chaser’ boom (housingwire.com)
• Do you have what it takes to scale profitably for the model you are running? (housingwire.com)
• REMAX adds Missoula affiliate with REMAX Confluence (housingwire.com)
• Bright MLS to launch AI Academy by end of 2026 (housingwire.com)
• Who’s running Real REMAX? The new leadership team takes shape (housingwire.com)