Paint News Today — September 6, 2026

The real estate industry is constantly evolving, with companies looking for ways to stay ahead of the curve. One way they're doing this is by investing in new technology, but as one article asks, is it actually worth the cost? The "cheesecake test" suggests that not all tech is created equal, and companies need to carefully consider whether the benefits outweigh the expenses. Meanwhile, another challenge facing the industry is the revolving door of agent recruiting and retention, which can be costly and time-consuming.

Despite these challenges, many real estate firms are pushing forward with expansion plans, hiring new talent, and merging with other companies to increase their reach. This growth is also being driven by innovative proptech solutions, with Inman opening nominations for its Best of Real Estate Proptech awards. As the industry continues to evolve, it's clear that companies that can adapt and innovate will be the ones that thrive. Today's headlines offer a glimpse into the trends and challenges shaping the real estate industry, and we'll be diving deeper into these stories and more throughout the day.

Today's signal:
• The cheesecake test: Is this tech actually worth the calories? (inman.com)
• Stop the agent recruiting and retention revolving door (inman.com)
• Inman opens nominations for Best of Real Estate Proptech awards (inman.com)
• Real estate firms hire, merge and expand into new markets (inman.com)