Paint News Today — August 2, 2026
NAR CEO jabs at media ‘clickbait’ during strategic plan update and more — today's paint signal.
The real estate industry is seeing a mix of growth and innovation, with some key players making moves to stay ahead of the curve. On the financial front, Fannie Mae reported a significant $4 billion profit, driven in part by an increase in purchase mortgage activity. This uptick in mortgage activity is likely to be of interest to brokerages and agents looking to grow their business, and may be an area of focus for those looking to do more deals.
In an effort to support agents and brokerages in this environment, companies are rolling out new tools and platforms. Constant Contact has launched a real estate-focused marketing platform, which aims to help agents and brokerages better connect with clients and grow their business. Meanwhile, Side is taking a different approach, betting against consolidation and instead opening up its SideOS platform to all brokerages. This move reflects a growing trend of industry players looking for new ways to work together and support each other's growth. Amidst these developments, industry leaders are also speaking out about the importance of accurate and trustworthy information, with the NAR CEO criticizing media "clickbait" and emphasizing the need for reliable reporting.
Today's signal:
• NAR CEO jabs at media ‘clickbait’ during strategic plan update (inman.com)
• How can brokerages help their agents do more deals? (inman.com)
• Side bets against consolidation, opens SideOS to all brokerages (inman.com)
• Constant Contact rolls out real estate-focused marketing platform (inman.com)
• Fannie Mae posts $4B profit as purchase mortgage activity rises (inman.com)